downmarket

downmarket
I. downmarket down‧mar‧ket 1 [ˌdaʊnˈmɑːkt◂ ǁ -ɑːr-] adjective
involving goods and services that are cheap and not very good quality compared to similar goods or services; = downscale AmE:

• The mail order business has never been able to break away from its traditional downmarket image.

  [m0] II. downmarket downmarket 2 adverb COMMERCE
1. go/​move downmarket to start buying or selling cheaper goods or services; = downscale AmE:

• Mercedes will move further downmarket with the Smart car.

2. take something downmarket to change a product or a service, or people's ideas about it, so that it is cheaper or seems cheaper and more popular; = downscale AmE:

• He was accused of taking BBC Radio 3 downmarket to compete with a new commercial station.

* * *

downmarket UK US /ˌdaʊnˈmɑːkɪt/ adjective UK (US downscale) MARKETING
DISAPPROVING cheap in price and low in quality: »

a downmarket tabloid newspaper

Compare UPMARKET(Cf. ↑upmarket) adjective, UPSCALE(Cf. ↑upscale)
downmarket adverb
»

The store seems to have gone downmarket in an attempt to attract more customers.


Financial and business terms. 2012.

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Look at other dictionaries:

  • Downmarket — products are goods targeted at lower income consumers.Downmarket newspapers, such as The Sun, are often known as tabloids.Cars of similar size are often distinguished by market entry level. The Ford Maverick is more downmarket than the Ford… …   Wikipedia

  • downmarket — an adjective and adverb denoting the inferior end of the market, is so well established that it is surprising to find that its first record in the OED dates from no earlier than 1970. See also upmarket …   Modern English usage

  • downmarket — ► ADJECTIVE & ADVERB chiefly Brit. ▪ towards or relating to the cheaper or less prestigious sector of the market …   English terms dictionary

  • downmarket — down|mar|ket1 [ˌdaunˈma:kıt US a:r ] adj BrE downmarket goods or services are cheap and not of very good quality American Equivalent: downscale ≠ ↑upmarket ▪ downmarket tabloid newspapers ▪ The company wanted to break away from its traditional,… …   Dictionary of contemporary English

  • downmarket — [[t]da͟ʊnmɑ͟ː(r)kɪt[/t]] also down market ADJ GRADED: usu ADJ n If you describe a product or service as downmarket, you think that they are cheap and are not very good in quality. ...downmarket television drama... It is a downmarket eating house …   English dictionary

  • downmarket — adjective BrE downmarket goods or services are cheap and not of very good quality: a downmarket magazine aimed at working mums compare upmarket downmarket adverb …   Longman dictionary of contemporary English

  • downmarket — UK [ˈdaʊnˌmɑː(r)kɪt] / US [ˈdaʊnˌmɑrkət] adjective cheap, or of low quality the company s downmarket image Derived word: downmarket UK / US adverb They re going downmarket to attract more viewers …   English dictionary

  • downmarket — / daυnmɑ:kɪt/ adverb, adjective cheaper or appealing to a less wealthy section of the population ● The company has adopted a downmarket image. ♦ the company has decided to go downmarket the company has decided to make products which appeal to a… …   Marketing dictionary in english

  • downmarket — /daυn mɑ:kɪt/ adverb, adjective cheaper or appealing to a less wealthy section of the population ● The company has adopted a downmarket image. ♦ the company has decided to go downmarket the company has decided to make products which appeal to a… …   Dictionary of banking and finance

  • Downmarket — Down|mar|ket 〈[daʊn ] m.; s; unz.; Wirtsch.〉 Handelsbereich von Waren mit eher niedrigem Preis u. Qualitätsniveau; Ggs Upmarket ● für den Downmarket produzieren [engl.] …   Universal-Lexikon

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